Strategy maps combine with balanced scorecards to provide a new framework for describing and implementing strategy. Converting intangible assets into tangible outcomes by robert s. Kaplan s most popular book is the balanced scorecard. Strategy and performance management program materials. A free powerpoint ppt presentation displayed as a flash slide show on id. Strategy maps, converting intangible assets into tangible outcomes. How to understand a strategy map and the causeandeffect relation.
Balanced scorecard kaplan and norton 1992 pdf download 140vza. Converting intangible assets into tangible outcomes kaplan, robert s. In designing balanced scorecards, therefore, an organization must measure the critical few parameters that represent its strategy for longterm value creation. In this first of two articles on strategy development, adapted from. Air force security assistance center foreign military sales center institutionalizes how it develops and executes international agreements by. Figure 1 on the following page provides an overview of a strategy map. This acclaimed book by robert kaplan is available at in several formats for your ereader. Since this first incarnation kaplan and norton s thinking has moved on, and the perspectives are now organised in a sequence hence the map idea. Converting intangible assets into tangible outcomes 1st edition by robert s. Get your kindle here, or download a free kindle reading app. Course materials will be distributed in digital format and accessible through blackboard, georgetowns learning management system. Ppt robert s kaplan powerpoint presentation free to view.
The execution premium linking strategy to operations for competitive advantage by robert s. Strategy map financial perspective customer perspective internal perspective learning and growth perspective human capital information capital organization capital operations management processes customer management processes innovation processes regulatory and social processessupply production distribution risk management. The manuals and parts list are stored in adobe acrobattm format, and can be viewed on any windowstm ibmtmcompatible home computer. This article also contains a downloadable and editable balanced scorecard template what is a balanced scorecard. Then, in the strategyfocused organization, kaplan and norton showed. The first diagrams of this type appeared in the early 1990s, and the idea of using this type of diagram to help document balanced scorecard was discussed in a paper by drs. Balanced scorecard kaplan and norton 1992 pdf download. Oct 25, 2012 introduction to strategy maps a book by robert s kaplan and david p norton 1. A balanced scorecard shows a series of causeandeffect relationships that show how a.
All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. Introduction to strategy maps a book by robert s kaplan and. The strategy map idea featured in several books and articles during the late 1990s by robert s. The non participant observation pdf origins of balanced scorecard can be traced back to 1990 when. Not business strategy but rather kaplan and norton s generic strategy execution map business strategy via conor cusack.
Strategy is based on a differentiated customer value proposition. Learning and growth perspective management theories. In the 2001 book the strategy focused organization, kaplan and norton transform their balanced scorecard. Norton is founder and president of the balanced scorecard collaborative in lincoln, massachusetts. Linking the balanced scorecard to strategy robert s. How balanced scorecard companies thrive in the new business environment ebook. During the past 30 years, much attention has been focused on how companies can formulate new strategies for sustainable advantage. The strategy map was developed by kaplan and norton in 2004 based on the bsc, to help firms develop a strategy. Nov 23, 2012 lets discuss some applications of a strategy map, depending on your goals. This conference attracts relatively more advanced and mature organizations who have implemented strategy maps and the balanced scorecard bsc concepts developed by dr.
Finally the book from norton kaplan that links scorecarding to intangible assets management and. The strategy map a strategy map is a diagram that describes how a company or organisation can create value by linking strategic objectives in a cause and effect relationsh. This week i attended the 12th annual balanced scorecard collaborative now called palladium americas summit conference. Kaplan and norton claim that this generic map reflects a generalization of their work with a large number of companies for whom they have developed specific strategy. Kaplan and norton claim that this generic map reflects a generalization of their work with a large. However, if you need to link your strategy map to indicators within your balanced scorecard, your best choice is to use software like bsc designer. Introduction to strategy maps a book by robert s kaplan. A complete strategy map template including examples.
Kaplan norton, 2004 17 architecture of a strategy map themes. Download this document for strategic marketing at maastricht university for free and find more useful study materials for your. A shift in kaplan and nortons balanced scorecard message. Value is created through internal business processes. Strategy maps book strategy maps converting intangible assets into tangible outcomes robert s. This video provides an example of a balanced scorecard with strategy maps. Students must have a laptop or tablet computer to access course materials. They argue that success results from a strategy focused organization, which, in turn, results from strategy maps and balanced scorecards. Converting intangible assets into tangible outcomes kindle edition by kaplan, robert s. This article explains the balanced scorecard, developed by robert kaplan and david norton, in a practical way. Converting intangible assets into tangible outcomes robert s.
This article also contains a downloadable and editable balanced scorecard template. Kaplan has 71 books on goodreads with 35057 ratings. Converting intangible assets into tangible outcomes harvard business school press, 2004 is a sequel to their classic the balanced scorecard hbsp, 1996. Even if the strategy map is a tool for expressing concrete strategy, it is also an instrument of information within the organization. Strategy map a strategy map is a onepage graphical representat. The balanced scorecard tool and strategy map offer a framework to. Foreshadowing the subsequent development of strategy maps, anthony claimed that strategic planning. This book will help you to stay out ofthe failed troops. Norton s everal years ago, we introduced the concept of a balanced scorecard for motivating and measuring business unit performance. Pdf strategy map, operational atlas and balanced scorecard. The fulltext of this document has been downloaded 2 times since 2015. The strategyfocused organization summary soundview executive book summaries principle 1. The objectives on the strategy map are arrayed across two or more horizontal bands, and each band is known as a perspective. Kaplan and norton are gungho about the power of strategy maps to provide a conceptual framework for understanding any corporation, public institution or nonprofit organization, but general readers are likely to shake their head at jargonheavy reformulations of the obvious like the ideal customer experience is a product that meets customer.
Kaplan and norton claim that this generic map reflects a generalization of their work with a large number of companies for whom they have developed specific strategy maps. See more ideas about strategy map, strategic planning and change management. The strategy map extends the balanced scorecard approach in order to clarify corporate strategy, using four perspectives and their cause and effect relationship. David norton and i introduced the balanced scorecard in a 1992 harvard business. This strategy map shows which value factors a company. Everyday low prices and free delivery on eligible orders. This download explains what strategy maps and bscs are, how to make them, and how you might use them. The fbi strategy map is a visual representation of the objectives necessary to achieve the directors vision in the form of strategic shifts. Strategic management what youll learn in this summary which organizational processes are most critical for enhancing productivity. Norton the balanced scorecard tracks all the important elements of a companys strategy from continuous improvement and partnerships to teamwork and global scale. By translating their strategy into the logical architecture of a strategy map and balanced scorecard, organizations create a common understandable point of reference for all their units and employees.
The key to executing your strategy is to have people in your. Strategy and performance management program materials most course materials are included in the cost of tuition. Fundierte fachbucher im schafferpoeschel shop online bestellen. After reading you will understand the basics of this powerful strategy and performance management tool.
Organization, which, in turn, results from strategy maps and balanced scorecards. Kaplan and norton claim that this generic map reflects a generalization of their work with. Throughout this article weve provided links to free strategy map example ebooks. Kaplan and norton claim that this generic map reflects a generalization of their. The balanced scorecard tracks all the important elements of a companys strategy from continuous improvement and partnerships to teamwork and. Conceptual foundations of the balanced scorecard 3. Norton harvard business school press the third volume of the balanced scorecard methodology.
The connecting arrows in the map shows cause and effect relationship of the goals. Commentary transforming the balanced scorecard from performance measurement to strategic management. A strategy map is a diagram that describes how a company or organisation can create value by linking strategic objectives in a cause and effect relationship. C o l l e c t i o nilsson circuitos electricos 7a ed pdf n. The premise for the bsc was to start with a selection from key management models, 3rd edition, 3rd edition book. Converting intangible assets into tangible outcomes. Print the contents list in full, see all the new treasures on this set. The strategyfocused organization servicing companies. Strategy maps and balanced scorecards constitute the.
Translate strategy into operational terms continued from page 2 continued on page 4 a fashion retailers strategy map the revenue growth strategy achieve aggressive, profitable growth by increasing our share of the customers closet. Strategy maps pages 7, 8 ibms complete customer solution page 8 by robert s. Formulate and communicate a new strategy for a more competitive environment. Pdf the present study examines key strategy strategy map in the correct version. Commentary transforming the balanced scorecard from. It provides the foundation for designing a balanced scorecard that is the cornerstone of a strategic management system. If your goal is to formulate your thoughts, you can just use a pen and paper to write down your strategy map. Kaplan and norton argue that the most critical aspect of strategy implementing it in a way that ensures sustained value creationdepends on managing four key internal processes. Strategy map kaplan norton pdf this article is excerpted from chapters 1 and 2 of r. It is based on the four balanced scorecard perspectives. Porter, translated jahangir and mehrpouya, 2004 sometimes the. Conceptual foundations of the balanced scorecard robert s. Strategy maps and balanced scorecards constitute the measurement technology for managing in a knowledgebased economy.
Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. These and other research findings help to explain why kaplan and norton believe so strongly in the power of the balanced scorecard. Introduction to strategy maps a book by robert s kaplan and david p norton 1. Strategy maps can help chart this difficult terrain. The strategy map allows managers to align investments in people, tech nology and. Kaplan is a professor at harvard university and david p. How to develop a balanced scorecard into a strategy map. Kaplan accounting, harvard and norton, president of renaissance solutions inc.
Click on the graph to download a big strategy map template in. Use features like bookmarks, note taking and highlighting while reading strategy maps. It provides clear line of sight to employees about the overall objectives in the organization and connected their jobs in a visible way to the companys desired goals. A lot of this transformation was done by further emphasizing the so called strategy map.
The bscs focus on intangible assets and the need for management strategies that depend on largescale change led to a third generation of the bsc where kaplan and norton 2004 explain how to use. Kaplan and norton developed the balanced scorecard and the strategy map kaplan and norton, 2004. A best practice perspective on managing poor performers. Should you not already have acrobat readertm installed on your computer, download the latest free version from.
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